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It has become a truism that political campaigns based on fear are doomed to fail. Positive visions, hope and excitement are what we want, apparently. And there is some evidence to support this: Corbyn’s genuinely inspiring campaigning for what he has said and believed these last four (five?) decades, the increasingly desperate Remain campaign and, of course, May’s abysmal GE campaign, which wholly failed to explain why Corbyn’s choices and what they say about his character, judgment and, therefore, how he would govern would affect voters and in ways which resonated with them.